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01052cam a2200289 i 4500 |
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NSK01000622297 |
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HR-ZaNSK |
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20140529145011.0 |
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ta |
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070115s2006 gw ad 001 0 eng |
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|a 9783540253600
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|a 3540253602
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|9 (HR-ZaNSK)623567
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|a (HR-ZaNSK)000622297
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|a HR-ZaNSK
|b hrv
|c HR-ZaNSK
|e ppiak
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|a 659.126
|2 MRF 1998.
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| 100 |
1 |
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|a Kotler, Philip
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| 245 |
1 |
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|a B2B brand management :
|b with 76 figures and 7 tables /
|c Philip Kotler, Waldemar Pfoertsch ; with the cooperation of Ines Michi.
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| 260 |
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|a Berlin ;
|a Heidelberg :
|b Springer,
|c cop. 2006.
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| 300 |
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|a XVI, 357 str. :
|b ilustr., graf. prikazi ;
|c 24 cm.
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| 504 |
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|a Bibliografija: str. [331]-342 ; bibliografske bilješke uz svako poglavlje
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| 504 |
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|a Kazala
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| 505 |
0 |
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|a Bilješka o autorima: str. [327]-330
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| 505 |
0 |
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|a Str. [V]-VII: Predgovor / Tim Love, Adel Gelbert
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| 650 |
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7 |
|a Marke proizvoda
|x Menadžment
|2 nskps
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| 700 |
1 |
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|a Pfoertsch, Waldemar A.
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| 998 |
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|m eemk0703
|m vhop0703
|c zvdo140529
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