Marketinško istraživanje

Autor: Kotler, Philip
Matična publikacija: Osnove marketinga (2007)

Strategija integrirane marketinške komunikacije

Autor: Kotler, Philip
Matična publikacija: Osnove marketinga (2007)

Strategic marketing for nonprofit organizations

Autor: Kotler, Philip
Impresum 1996

Izdanje: 5th ed

Osnove marketinga

Autor: Kotler, Philip
Impresum 2006

Izdanje: 4. europsko izd.

Marketing decision making : a model building approach

Autor: Kotler, Philip
Impresum 1971

Marketing for nonprofit organizations

Autor: Kotler, Philip
Impresum 1975

Lateral marketing : new techniques for finding breakthrough ideas

Autor: Kotler, Philip
Impresum 2003

Deset smrtnih marketinških grijeha : znakovi i rješenja

Autor: Kotler, Philip
Impresum 2006

Kotler on marketing : how to create, win and dominate markets

Autor: Kotler, Philip
Impresum 1999

Marketinška znanja od A do Z : 80 pojmova koje treba znati svaki menedžer

Autor: Kotler, Philip
Impresum 2004

Attracting investors : a marketing approach to finding funds for your business

Autor: Kotler, Philip
Impresum 2004

Marketing places : attracting investment, industry and tourism to cities, states and nations

Autor: Kotler, Philip
Impresum 1993

Ten deadly marketing sins : signs and solutions

Autor: Kotler, Philip
Impresum 2004

Kotler o marketingu : kako stvoriti, osvojiti i gospodariti tržištima

Autor: Kotler, Philip
Impresum 2006

Kotler on marketing : how to create, win and dominate markets

Autor: Kotler, Philip
Impresum 1999

Winning global markets : how businesses invest and prosper in the world's high-growth cities

Autor: Kotler, Philip
Impresum 2014

Marketing management : analysis, planning and control

Autor: Kotler, Philip
Impresum 1976

Izdanje: 3rd ed

Marketing-Menagement : Analyse, Planung und Kontrolle

Autor: Kotler, Philip
Impresum 1982

Izdanje: 4. voellig neubearbeitete Aufl

Marketing management : analysis, planning, implementation and control

Autor: Kotler, Philip
Impresum 1997

Izdanje: 9th ed

Upravljanje marketingom : analiza, planiranje, primjena i kontrola = Marketing management : analysis, planning, implementation and control

Autor: Kotler, Philip
Impresum 1999

Izdanje: 2. izd