Impulsive buying and personality

Buying behavior of rational homo-economicus includes the process of collecting informations about the products, judging alternatives, analyzing costs and benefits, and finally - making rational buying decisions. However, human buying behavior is often irrational, guided by wants, needs, emotions or...

Full description

Permalink: http://skupnikatalog.nsk.hr/Record/ffzg.KOHA-OAI-FFZG:316177/Similar
Matična publikacija: Conference Abstracts
Glavni autori: Bratko, Denis (-), Bošnjak, Michael (Author), Butković, Ana
Vrsta građe: Članak
Jezik: eng
Online pristup: Elektronička verzija sažetka

APA stil citiranja

Bratko, D. (2008). Impulsive buying and personality: Impulsive buying and personality : a behavioral genetic perspective. Conference Abstracts.

Chicago stil citiranja

Bratko, Denis. "Impulsive buying and personality: Impulsive buying and personality : a behavioral genetic perspective." 2008.

MLA stil citiranja

Bratko, Denis. "Impulsive buying and personality: Impulsive buying and personality : a behavioral genetic perspective." 2008.