Impulsive buying and personality
Buying behavior of rational homo-economicus includes the process of collecting informations about the products, judging alternatives, analyzing costs and benefits, and finally - making rational buying decisions. However, human buying behavior is often irrational, guided by wants, needs, emotions or...
| Permalink: | http://skupnikatalog.nsk.hr/Record/ffzg.KOHA-OAI-FFZG:316177 |
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| Matična publikacija: | Conference Abstracts |
| Glavni autori: | Bratko, Denis (-), Bošnjak, Michael (Author), Butković, Ana |
| Vrsta građe: | Članak |
| Jezik: | eng |
| Online pristup: |
Elektronička verzija sažetka |