Consumer personality and individual differences: Revitalizing a temporarily abandoned field
The editorial introduces the special issue on ‘ Consumer Personality and Individual Differences’ and gives an overview of the ten papers included. New developments in the following areas are addressed: (1) hierarchical personality models applied to consumer behavior, (2) brand personality research,...
| Permalink: | http://skupnikatalog.nsk.hr/Record/ffzg.KOHA-OAI-FFZG:307249 |
|---|---|
| Matična publikacija: |
Journal of Business Research 60 (2007), 6 ; str. 587-589 |
| Glavni autori: | Bošnjak, Michael (-), Galešić, Mirta (Author), Tuten, Tracy, Bratko, Denis |
| Vrsta građe: | Članak |
| Jezik: | eng |
| Online pristup: |
http://www.sciencedirect.com/science?_ob=MImg&_imagekey=B6V7S-4MWXTC6-1-1&_cdi=5850&_user=3875467&_orig=browse&_coverDate=06%2F30%2F2007&_sk=999399993&view=c&wchp=dGLbVzz-zSkzk&md5=cb12610baf00616e6b538a8a75f45508&ie=/sdarticle.pdf |