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|a eng
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|a croatica
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|a ci
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|a 659
|2 2011
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| 080 |
1 |
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|a 316
|2 2011
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| 100 |
1 |
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|a Buljubašić, Iva
|4 aut
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| 245 |
1 |
0 |
|a Empirical study of the effectiveness of unconventional theatre marketing activities targeting generation Y /
|c Iva Buljubašić, Josipa Mijoč, Ivana Jobst.
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| 300 |
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|b Graf. prikazi.
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| 504 |
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|a Bibliografska bilješka na kraju teksta ; bibliografija: 48 jed.
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| 504 |
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|a Sažetak.
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| 653 |
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0 |
|a Marketing u kulturi
|a Nekonvencionalni marketing
|a Faktorska analiza
|a Generacija Y
|a Kazalište
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| 700 |
1 |
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|a Mijoč, Josipa
|4 aut
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| 700 |
1 |
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|a Jobst, Ivana
|4 aut
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| 773 |
0 |
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|t Ekonomski vjesnik
|x 0353-359X
|g 33 (2020), 2 ; str. 421-434
|w nsk.(HR-ZaNSK)000014016
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| 981 |
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|b B07/20
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| 998 |
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|b sapo2212
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| 856 |
4 |
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|u https://hrcak.srce.hr/248835
|y Elektronička verzija članka
|