The e-marketing strategy process in the tourism industry - case study Kosovo and Albania
The E-marketing strategy is developed as a process of several stages that need to be well analyzed and constantly reviewed. The first stage of this process is situational analysis (internal and external factors). The research was focused on identifying internal and external factors. The Delphi techn...
| Permalink: | http://skupnikatalog.nsk.hr/Record/nsk.NSK01001136778/Description |
|---|---|
| Matična publikacija: |
Journal of information and organizational sciences (Online) 45 (2021), 1 ; str. 137-169 |
| Glavni autori: | Ramaj-Desku, Behrije (Author), Ukaj, Fatos |
| Vrsta građe: | e-članak |
| Jezik: | eng |
| Predmet: | |
| Online pristup: |
https://doi.org/10.31341/jios.45.1.8 Journal of information and organizational sciences (Online) Hrčak |