Developing insights on branding in the B2B context

Permalink: http://skupnikatalog.nsk.hr/Record/nsk.NSK01001135735/Details
Ostali autori: Koporčić, Nikolina (Editor)
Vrsta građe: e-knjiga
Jezik: eng
Impresum: Bingley : Emerald, 2018.
Predmet:
Online pristup: https://www.emerald.com/insight/publication/doi/10.1108/9781787562752
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245 0 0 |a Developing insights on branding in the B2B context  |h [Elektronička građa] :  |b case studies from business practice /  |c Nikolina Koporcic, Maria Ivanova-Gongne, Anna-Greta Nyström, Jan-Åke Törnroos. 
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