The position of an athlete in sponsorship contacts regarding Olympic games
Sponsorship of individual athletes is not mainly based on intellectual industrial rights, but rather rests more on personal rights. As they are athletes involved in international competitions, they must adhere to the rules of various organisations. If an athlete wants to participate in Olympic Games...
| Permalink: | http://skupnikatalog.nsk.hr/Record/nsk.NSK01001088868/Details |
|---|---|
| Matična publikacija: |
Zbornik radova Pravnog fakulteta u Splitu (Online) 57 (2020), 2 ; str. 275-285 |
| Glavni autori: | Jagodic, Tone (Author), Mateša, Zlatko |
| Vrsta građe: | e-članak |
| Jezik: | eng |
| Predmet: | |
| Online pristup: |
https://doi.org/10.31141/zrpfs.2020.57.136.275 Hrčak |
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| 245 | 1 | 4 | |a The position of an athlete in sponsorship contacts regarding Olympic games |h [Elektronička građa] / |c Tone Jagodic, Zlatko Mateša. |
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| 504 | |a Summary ; Sažetak. | ||
| 520 | |a Sponsorship of individual athletes is not mainly based on intellectual industrial rights, but rather rests more on personal rights. As they are athletes involved in international competitions, they must adhere to the rules of various organisations. If an athlete wants to participate in Olympic Games, then s/he is obliged to respect the rules of IOC and NOC, and sign the Olympic Declaration which includes the code of suitability. Rule 40 of the Olympic charter is the key provision which must be respected throughout the Olympic Games. In Germany in the Bundeskartellamt (BKA)case of 2017, an administrative procedure was initiated against the German Olympic Sport Confederation and the IOC which revealed that the current application of rule 40 of the Olympic charter for athletes and sponsors in Germany limited competition and that DOSB andIOC are abusing their dominant position. The decision was based on the specific German legal context and does not apply to other jurisdictions. This means that the new rules ofDOSBin general are not applicable to other NOCs. DOSBandIOC proposed changes to their rules. IOC warned that widening new DOSB directions would threaten financial mechanisms of Olympic solidarity and the organisation of true global games with global participation. The pressure of top athletes, particularly from commercial sport, will grow and we can expect more intensive future discussions at both international and national levels. IOC and NOC will have to change the approach towards athletes on the one hand and not disregard the principle of solidarity towards most athletes who come from underdeveloped parts of the world and from not so media attractive sports. | ||
| 520 | |a Sponzorstva pojedinačnih sportaša uglavnom se ne temelje na intelektualnim industrijskim pravima, već se više oslanjaju na prava osobne svojine. Kako su sportaši uključeni u međunarodna natjecanja, moraju se pridržavati pravila različitih organizacija. Ako sportaš želi sudjelovati na Olimpijskim igrama dužan je poštivati pravila MOK-a i NOC-a, te potpisati olimpijsku deklaraciju koja uključuje šifru podobnosti. Pravilo 40. Olimpijske povelje ključna je odredba koja se mora poštivati tijekom olimpijskih igara. U Njemačkoj je u slučaju Bundeskartellamt (BKA) iz 2017. pokrenut upravni postupak protiv Njemačke olimpijske sportske konfederacije i MOO-a koji je otkrio da trenutna primjena pravila 40. Olimpijske povelje za sportaše i sponzore u Njemačkoj ograničava natjecanje te da da DOSB i MOK zloupotrebljavaju svoj dominantni položaj. Odluka se temeljila na specifičnom njemačkom pravnom kontekstu i ne odnosi se na druge jurisdikcije, što znači da nova pravila DOSB-a općenito nisu primjenjiva na ostale NOO-ove. DOSB i MOC predložili su izmjene svojih pravila. MOK je upozorio da će proširenje novih DOSB-ovih smjernica ugroziti mehanizme financiranja olimpijske solidarnosti i organizaciju istinski globalnih igara s globalnim sudjelovanjem. Pritisak vrhunskih sportaša, posebno iz komercijalnog sporta, rasti će i možemo očekivati intenzivne buduće rasprave na međunarodnoj i nacionalnoj razini. MOO i NOC morat će izmijeniti pristup prema sportašima s jedne strane i ne zanemariti načelo solidarnosti prema većini sportaša koji dolaze iz nerazvijenih dijelova svijeta i iz ne baš medijski atraktivnih sportova. | ||
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