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|a (HR-ZaNSK)000932692
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|c HR-ZaNSK
|e ppiak
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|a xxk
|a xxu
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| 080 |
1 |
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|a 659.4
|2 MRF 2011.
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| 100 |
1 |
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|a James, Melanie
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| 245 |
1 |
0 |
|a Positioning theory and strategic communication :
|b a new approach to public relations research and practice /
|c Melanie James.
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| 250 |
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|a 1st published.
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| 260 |
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|a London ;
|a New York :
|b Routledge,
|c 2014.
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| 300 |
|
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|a XIV, 228 str. :
|b graf. prikazi ;
|c 24 cm.
|
| 490 |
0 |
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|a Routledge new directions in public relations and communication research
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| 504 |
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|a Bibliografija uz svako poglavlje.
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| 504 |
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|a Kazalo.
|
| 505 |
8 |
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|a Bilješka o autorici: str. [I].
|
| 650 |
|
7 |
|a Odnosi s javnošću
|2 nskps
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| 760 |
1 |
8 |
|t Routledge new directions in public relations and communication research
|w nsk.(HR-ZaNSK)000935799
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| 998 |
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|m vsik1606
|m vhop1607
|c zvdo160803
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