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LEADER |
01034nam a2200301 i 4500 |
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NSK01000807160 |
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HR-ZaNSK |
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20120531134948.0 |
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ta |
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120525s2010 xxuad 001 0 eng |
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|a 9780073404813
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020 |
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|a 0073404810
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035 |
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|a (HR-ZaNSK)000807160
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|a HR-ZaNSK
|b hrv
|c HR-ZaNSK
|e ppiak
|
080 |
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|a 658.8(075.8)
|2 MRF 1998.
|
080 |
|
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|a (075.8)
|2 MRF 1998.
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100 |
1 |
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|a Perreault, William D.
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245 |
1 |
0 |
|a Essentials of marketing :
|b a marketing strategy planning approach /
|c William D. Perreault Jr., Joseph P. Cannon, E. Jerome McCarthy.
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250 |
|
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|a 12th ed.
|
260 |
|
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|a New York :
|b McGraw-Hill/Irwin,
|c cop. 2010.
|
300 |
|
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|a XXXIX, 691 str. :
|b ilustr. u bojama, graf. prikazi u bojama ;
|c 28 cm.
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504 |
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|a Bibliografske bilješke: str. 592-645 i uz tekst.
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504 |
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|a Kazala.
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505 |
8 |
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|a Bilješka o autorima: str. [V].
|
650 |
|
7 |
|a Marketing
|v Udžbenici
|2 nskps
|
700 |
1 |
|
|a Cannon, Joseph P.
|
700 |
1 |
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|a MacCarthy, E. Jerome
|
998 |
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|m eemk1205
|c mvro120531
|