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110120s2000 vp ab 001 0 eng |
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|a 0072894822
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|a 0071179089
|q (International ed.)
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|c HR-ZaNSK
|e ppiak
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|a 658.8(075.8)
|2 MRF 1998.
|
| 080 |
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|a (075.8)
|2 MRF 1998.
|
| 100 |
1 |
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|a Perreault, William D.
|
| 245 |
1 |
0 |
|a Essentials of marketing :
|b a global-managerial approach /
|c William D. Perreault, Jr., E. Jerome McCarthy.
|
| 250 |
|
|
|a 8th ed.
|
| 260 |
|
|
|a Boston [etc.] :
|b Irwin/McGraw-Hill,
|c cop. 2000.
|
| 300 |
|
|
|a XXVII, 592, [37] str., [1] višestruko presavijen list (graf. prikaz) :
|b ilustr. u bojama, zemljop. crteži u bojama, graf. prikazi u bojama ;
|c 28 cm.
|
| 490 |
0 |
|
|a Irwin/McGraw-Hill series in marketing
|
| 525 |
|
|
|a Knjizi je priložen CD-ROM: Student CD-ROM to accompany Essentials of marketing, a global managerial approach, 8th ed.
|
| 504 |
|
|
|a Bibliografske bilješke: str. 539-588.
|
| 504 |
|
|
|a Kazala.
|
| 505 |
8 |
|
|a Bilješka o autorima: str. VII.
|
| 650 |
|
7 |
|a Marketing
|v Udžbenici
|2 nskps
|
| 770 |
1 |
8 |
|a Perreault, William D.
|t Student CD-ROM to accompany Essentials of marketing, a global managerial approach, 8th ed.
|z 0072297085
|w nsk.(HR-ZaNSK)000755482
|
| 770 |
1 |
8 |
|a MacCarthy, E. Jerome
|t Student CD-ROM to accompany Essentials of marketing, a global managerial approach, 8th ed.
|z 0072297085
|w nsk.(HR-ZaNSK)000755482
|
| 700 |
1 |
|
|a MacCarthy, E. Jerome
|
| 760 |
1 |
|
|t Irwin/McGraw-Hill series in marketing
|w nsk.(HR-ZaNSK)000277938
|
| 998 |
|
|
|m eemk1102
|c bpko110323
|
