Basic marketing

Permalink: http://skupnikatalog.nsk.hr/Record/nsk.NSK01000701701/Details
Glavni autor: Perreault, William D. (-)
Ostali autori: MacCarthy, E. Jerome (-)
Vrsta građe: Knjiga
Jezik: eng
Impresum: Boston [etc.] : McGraw-Hill : Irwin, cop. 2002.
Izdanje: 14th ed., international
Nakladnička cjelina: McGraw-Hill/Irwin series in marketing
Predmet:
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001 NSK01000701701
003 HR-ZaNSK
005 20090522150709.0
007 ta
008 090521s2002 vp a 001 0deng
020 |a 0072409479 
020 |a 0071121102 
035 |9 (HR-ZaNSK)704215 
035 |a (HR-ZaNSK)000701701 
040 |a HR-ZaNSK  |b hrv  |c HR-ZaNSK  |e ppiak 
080 |a 658.8(075.8) 
100 1 |a Perreault, William D. 
245 1 0 |a Basic marketing :  |b a global-managerial approach /  |c William D. Perreault, Jr., E. Jerome McCarthy. 
250 |a 14th ed., international 
260 |a Boston [etc.] :  |b McGraw-Hill :  |b Irwin,  |c cop. 2002. 
300 |a XXXII, 815, [28] str., [1] višestruko presavijen list :  |b ilustr. u bojama, graf. prikazi u bojama ;  |c 29 cm. 
490 0 |a McGraw-Hill/Irwin series in marketing 
500 |a Knjizi je priložen CD-ROM: Student CD-ROM to accompany Basic marketing, a global managerial approach, 14/e 
500 |a Na oba spojna lista zemljop. crtež u bojama i tekst 
505 0 |a Bilješka o autorima: str. V 
504 |a Bibliografske bilješke: str. 754-810 
504 |a Kazala 
650 7 |a Marketing  |v Udžbenici  |2 nskps 
760 0 |t McGraw-Hill series in marketing  |w nsk.(HR-ZaNSK)000277938 
700 1 |a MacCarthy, E. Jerome 
770 0 |t Student CD-ROM to accompany Basic marketing, a global managerial approach, 14/e  |w nsk.(HR-ZaNSK)000701812 
998 |m nmrk0905  |m vhop0905