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01434cam a2200349 ir4500 |
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NSK01000701701 |
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20090522150709.0 |
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090521s2002 vp a 001 0deng |
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|a 0072409479
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020 |
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|a 0071121102
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035 |
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|9 (HR-ZaNSK)704215
|
035 |
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|a (HR-ZaNSK)000701701
|
040 |
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|a HR-ZaNSK
|b hrv
|c HR-ZaNSK
|e ppiak
|
080 |
|
|
|a 658.8(075.8)
|
100 |
1 |
|
|a Perreault, William D.
|
245 |
1 |
0 |
|a Basic marketing :
|b a global-managerial approach /
|c William D. Perreault, Jr., E. Jerome McCarthy.
|
250 |
|
|
|a 14th ed., international
|
260 |
|
|
|a Boston [etc.] :
|b McGraw-Hill :
|b Irwin,
|c cop. 2002.
|
300 |
|
|
|a XXXII, 815, [28] str., [1] višestruko presavijen list :
|b ilustr. u bojama, graf. prikazi u bojama ;
|c 29 cm.
|
490 |
0 |
|
|a McGraw-Hill/Irwin series in marketing
|
500 |
|
|
|a Knjizi je priložen CD-ROM: Student CD-ROM to accompany Basic marketing, a global managerial approach, 14/e
|
500 |
|
|
|a Na oba spojna lista zemljop. crtež u bojama i tekst
|
505 |
0 |
|
|a Bilješka o autorima: str. V
|
504 |
|
|
|a Bibliografske bilješke: str. 754-810
|
504 |
|
|
|a Kazala
|
650 |
|
7 |
|a Marketing
|v Udžbenici
|2 nskps
|
760 |
0 |
|
|t McGraw-Hill series in marketing
|w nsk.(HR-ZaNSK)000277938
|
700 |
1 |
|
|a MacCarthy, E. Jerome
|
770 |
0 |
|
|t Student CD-ROM to accompany Basic marketing, a global managerial approach, 14/e
|w nsk.(HR-ZaNSK)000701812
|
998 |
|
|
|m nmrk0905
|m vhop0905
|