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|a 659.12
|2 2011
|
| 245 |
0 |
0 |
|a Brands and brand management :
|b critical perspectives on business and management /
|c edited by Richard Elliott.
|
| 250 |
|
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|a 1st published
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| 260 |
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|a London ;
|a New York :
|b Routledge,
|c 2009.
|
| 300 |
|
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|a 4 sv. :
|b graf. prikazi ;
|c 24 cm.
|
| 490 |
0 |
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|a Critical perspectives on business and management
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| 504 |
|
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|a Bibliografija uz svaki rad
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| 500 |
|
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|a Puno ime urednika: Richard H. Elliott
|
| 650 |
|
7 |
|a Upravljanje proizvodom
|2 nskps
|
| 650 |
|
7 |
|a Marke proizvoda
|x Menadžment
|2 nskps
|
| 650 |
|
7 |
|a Korporativni imidž
|2 nskps
|
| 650 |
|
7 |
|a Korporacije
|x Odnosi s javnošću
|2 nskps
|
| 700 |
1 |
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|a Elliott, Richard H.
|4 edt
|
| 760 |
0 |
|
|t Critical perspectives on business and management
|w nsk.(HR-ZaNSK)000693041
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