Applications in basic marketing

Permalink: http://skupnikatalog.nsk.hr/Record/irb.0021157/Details
Glavni autori: Perreault, William D. (Author), McCarthy, Jerome Edmund
Vrsta građe: Knjiga
Jezik: eng
Impresum: Boston, Mass. [etc.] : McGraw-Hill/Irwin, cop. 2006.
Izdanje: 2005-2006 ed
LEADER 00762nam a2200241 i 4500
001 0021157
003 HR-ZaIRB
005 20110517110300.0
008 070424s2006 -usa |||||||||||||eng d
020 |a 9780072864717 
035 |z 24931 
040 |a HR-ZaIRB  |b hrv  |c HR-ZaIRB  |e ppiak 
080 |a 339.138 
100 1 |4 aut  |a Perreault, William D. 
245 1 0 |a Applications in basic marketing :  |b clippings from the popular business press /  |c William D. Perreault, E. Jerome McCarthy. 
250 |a 2005-2006 ed. 
260 |a Boston, Mass. [etc.] :   |b McGraw-Hill/Irwin,   |c cop. 2006. 
300 |a VII, 214 str. :   |b ilustr. ;   |c 26 cm. 
504 |a Kazalo. 
700 1 |4 aut  |a McCarthy, Jerome Edmund 
942 |c BOOK 
998 |c Mihalić, Mirjana 
999 |c 21189  |d 21189