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Marketing your library's electronic resources

Permalink: http://skupnikatalog.nsk.hr/Record/ffzg.KOHA-OAI-FFZG:339268/TOC
Vrsta građe: Knjiga
Jezik: eng
Impresum: London : Facet, 2013.
Izdanje: UK edition
Predmet:
knjižnice - marketing
elektronički izvori - marketing
Sadržaj:
  • Part I. How to design your marketing plan
  • Determining the purpose of your marketing plan
  • Fashion your marketing plan
  • Implementing your marketing plan
  • Construct your written marketing plan report
  • Assess your marketing plan
  • Revise and update your marketing plan ("lather, rinse, and repeat")
  • Part II. Sample marketing plan reports
  • Example 1. Marketing plan from an all-electronic library
  • Example 2. Marketing plan from a public library, sample 1
  • Example 3. Marketing plan from a public library, sample 2
  • Example 4. Marketing plan from a university library
  • Appendix 1. Milner Library logo
  • Appendix 2. Activity planning feedback
  • Appendix 3. Speaker assessment form
  • Appendix 4. Target audience/specific media
  • Appendix 5. Media contacts
  • Appendix 6. Marketing timeline for standing annual activities
  • Appendix 7. Public relations/marketing request
  • Appendix 8. Flier posting information; Mailbox stuffing information
  • Appendix 9. Table tent guidelines for campus dining halls.

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