The SAGE handbook of persuasion
| Permalink: | http://skupnikatalog.nsk.hr/Record/ffzg.KOHA-OAI-FFZG:320848/TOC |
|---|---|
| Glavni autori: | Dillard, James Price (Editor), Shen, Lijiang |
| Vrsta građe: | Knjiga |
| Jezik: | eng |
| Impresum: |
Los Angeles. :
SAGE,
c2013.
|
| Izdanje: | 2nd ed |
| Predmet: |
Sadržaj:
- I. FUNDAMENTAL ISSUES 1. Persuasion in the Rhetorical Tradition J. Michael Hogan 2. The Effects of Message Features: Content, Structure and Style Lijiang Shen and Elizabeth Bigsby 3. Media Influence as Persuasion Lance Holbert and John M. Tchernev 4. Outcomes of Persuasion: Behavioral, Cognitive, and Social Nancy Rhodes and David R. Ewoldsen 5. On Being Persuaded: Some Basic Distinctions Gerald R. Miller II. THEORIES, PERSPECTIVES, AND TRADITIONS 6. Discrepancy Models of Belief Change Edward L. Fink and Deborah A. Cai 7. Functional Attitude Theory Christopher Carpenter, Franklin J. Boster, and Kyle R. Andrews 8. Reasoned Action Theory: Persuasion as Belief-Based Behavior Change Marco Yzer 9. The Elaboration Likelihood Model Daniel J. O'Keefe 10. Affect and Persuasion James Price Dillard and Kiwan Seo 11. Reactance Theory and Persuasion Brian L. Quick, Lijiang Shen, and James Price Dillard 12. Fear Appeals Paul A. Mongeau 13. Narrative Persuasion Rick Busselle and Helena Bilandzic 14. Inoculation Theory Joshua Compton 15. Supportive and Persuasive Communication: Theoretical Intersections Graham D. Bodie III. CONTEXTS, SETTINGS, AND APPLICATIONS 16. Political Persuasion Richard M. Perloff 17. Persuasive Strategies in Health Campaigns Charles K. Atkin and Charles T. Salmon 18. The Siren's Call: Mass Media and Drug Prevention William D. Crano, Jason T. Siegel, and Eusebio M. Alvaro 19. Persuasion in the Marketplace: How Theories of Persuasion Apply to Marketing and Advertising L.J. Shrum, Min Liu, Mark Nespoli, and Tina M. Lowrey 20. Persuasion in the Legal Setting John C. Reinard 21. Persuading in the Small Group Context Franklin J. Boster 22. When Presumed Influence Turns Real: An Indirect Route of Media Influence Ye Sun 23. How Does Technology Persuade?: Theoretical Mechanisms for Persuasive Technologies S. Shyam Sundar, Jeeyun Oh, Hyunjin Kang, and Akshaya Sreenivsan