Croatian libraries on Facebook: content analysis

This research focused on examining the library wall activity and the content Croatian libraries made available through their Facebook representations. First part of research analyzed the Facebook wall activity of 91 libraries during a period of 14 days in May/June 2011. In the second phase a detaile...

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Permalink: http://skupnikatalog.nsk.hr/Record/ffzg.KOHA-OAI-FFZG:317873/Details
Matična publikacija: 35th International Convention MIPRO 2012: Computers in Education
Rijeka : Croatian Society for Information and Communication Technology, Electronics and Microelectronics, 2012
Glavni autori: Banek Zorica, Mihaela (-), Benčec, Maja (Author), Ivanjko, Tomislav
Vrsta građe: Članak
Jezik: eng
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245 1 0 |a Croatian libraries on Facebook: content analysis /  |c Banek Zorica, Mihaela ; Ivanjko, Tomislav ; Benčec, Maja. 
246 3 |i Naslov na engleskom:  |a Croatian libraries on Facebook: content analysis 
300 |a 1316-1320  |f str. 
520 |a This research focused on examining the library wall activity and the content Croatian libraries made available through their Facebook representations. First part of research analyzed the Facebook wall activity of 91 libraries during a period of 14 days in May/June 2011. In the second phase a detailed content analysis was undertaken on libraries that had at least one wall post in the observed period. The results of wall activity analysis showed that a small number of libraries are responsible for generating a large portion of content, and most of the libraries are not very active. The content analysis has shown that libraries mostly use their Facebook representations as a platform for marketing and posting links potentially interesting to subscribers. Also, a significant number of library posts falls into the “spam” category, which can show the lack of knowledge on potential threats when using the Facebook platform. 
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546 |a ENG 
690 |a 5.04 
693 |a social networks, Facebook, libraries  |l hrv  |2 crosbi 
693 |a social networks, Facebook, libraries  |l eng  |2 crosbi 
700 1 |a Benčec, Maja  |4 aut 
700 1 |9 476  |a Ivanjko, Tomislav  |4 aut 
773 0 |a 35th international convention on information and communication technology, electronics and microelectronics MIPRO 2012: Computers in Education (21-25.05.2012. ; Opatija, Hrvatska)  |t 35th International Convention MIPRO 2012: Computers in Education  |d Rijeka : Croatian Society for Information and Communication Technology, Electronics and Microelectronics, 2012  |n Biljanović, Petar  |x 1847-3946  |z 978-953-233-069-4  |g str. 1316-1320 
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