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01005naa a2200217uu 4500 |
| 008 |
131111s2009 xx 1 eng|d |
| 035 |
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|a (CROSBI)407215
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| 040 |
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|a HR-ZaFF
|b hrv
|c HR-ZaFF
|e ppiak
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| 100 |
1 |
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|a Šola, Tomislav
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| 245 |
1 |
0 |
|a Theory on Museum Marketing and Communication /
|c Šola, Tomislav.
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| 246 |
3 |
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|i Naslov na engleskom:
|a Theory on Museum Marketing and Communication
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| 300 |
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|f str.
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| 520 |
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|a The presentation focuses on the communicative role of museums in the scope of marketing and its practices in the cultral domain, that is, the heritage institutions, with a special emphasis on museums.
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| 536 |
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|a Projekt MZOS
|f 130-1301679-3291
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| 546 |
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|a ENG
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| 690 |
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|a 5.04
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| 693 |
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|a museums, marketing, communications
|l hrv
|2 crosbi
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| 693 |
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|a museums, marketing, communications
|l eng
|2 crosbi
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| 773 |
0 |
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|a Imatge i comunicacio museus i altres experiencies (30.04.2009. ; Tarragona, Španjolska)
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| 942 |
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|c RZB
|u 1
|v Recenzija
|z Znanstveni - Pozvano - Nista
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| 999 |
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|c 316135
|d 316133
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