Persuasion, social influence, and compliance gaining
| Permalink: | http://skupnikatalog.nsk.hr/Record/ffzg.KOHA-OAI-FFZG:263914/TOC |
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| Glavni autor: | Gass, Robert H. (-) |
| Ostali autori: | Seiter, John S. (-) |
| Vrsta građe: | Knjiga |
| Jezik: | eng |
| Impresum: |
Boston :
Allyn & Bacon,
2011.
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| Izdanje: | 4th ed |
| Predmet: |
Sadržaj:
- Why study persuasion?
- What constitutes persuasion?
- Attitudes and consistency
- Credibility
- Communicator characteristics and persuadability
- Conformity and influence in groups
- Language and persuasion
- Nonverbal influence
- Structuring and ordering persuasive messages
- Sequential persuasion
- Compliance gaining
- Deception
- Motivational appeals
- Visual persuasion
- Esoteric forms of persuasion
- The ethics of persuasion.