The specific appearance of brand loyalty in Generation Y consumption

Autor: Pronay, Szabolcs
Matična publikacija: Ekonomska istraživanja (2012)

34th Joint Scientific Symposium Regional and International Competition - a Challenge for Companies and Countries, November, 07-08, 2013, Pforzheim, Germany

Autor: Cini, Vladimir, Oberman Peterka, Sunčica, Kurz, Rudi, Antony, Jürgen, Drvenkar, Nataša, Marošević, Katarina, ekonomistica, Harc, Martina, Trauzettel, Volker, Medić, Mane, Pancić, Mladen, Ilić, Saša, ekonomist, Karačić, Domagoj, ekonomist, Crnković, Boris, Erceg, Aleksandar, Dotlić, Predrag, Reefke, Hendrik, Hetesi, Erzsébet, Bestvina Bukvić, Ivana
Impresum 2013

Vrijednost za potrošače u dinamičnom okruženju = Customer value in a dynamic environment

Autor: Grbac, Bruno, Meler, Marcel
Impresum 2008

Marketing Theory Challenges in Transitional Societies

Autor: Ozretić-Došen, Đurđana, Krupka, Zoran, Škare, Vatroslav
Impresum 2008