Application of big data and business analytics - Kumari, Sneha (Bingley : Emerald, 2020)
Prelims -- Chapter 1: Data analytics for soil health management and their crop mapping in Satara district -- Chapter 2: Analytics in metal sustainability: recovery of non-renewable resources using low-cost biomaterials -- Chapter 3: Use of business analytics and GIS for dematerialization of land bank in India and its benefits -- Chapter 4: Using Google trends in modeling product demand and consumption: case of UK apparel and footwear demand -- Chapter 5: Applications of big data analytics: a boon for the food industry -- Chapter 6: Importance of data analytics in international trade: a case of Indian cotton -- Chapter 7: Data management in India: a case study of Aadhaar project -- Chapter 8: Customer segmentation using RFM analysis: real case application on a fuel company -- References -- Index.
Keywords: Veliki podaci -- Industrijska primjena; Poslovno planiranje