APA stil citiranja

Holt, D. B. (2004). How brands become icons: How brands become icons : the principles of cultural branding. Boston, Mass.: Harvard Business School Press.

Chicago stil citiranja

Holt, Douglas B. How brands become icons: How brands become icons : the principles of cultural branding. Boston, Mass.: Harvard Business School Press, 2004.

MLA stil citiranja

Holt, Douglas B. How brands become icons: How brands become icons : the principles of cultural branding. Boston, Mass.: Harvard Business School Press, 2004.