Jezična i kulturna informativnost švedskoga lagom i njegovih hrvatskih ekvivalenata - Antunović, Goranka (Array, 2012)
Abstract: Swedish adverb lagom (in Prisma’s Engelska ordbok “just right ; sufficiently ; moderately, in moderation”) and its adjectival homonym are marked lexical items in a number of ways. They are therefore discussed in numerous texts focusing on different phenomena and written by authors of very different levels of expertise: in prestigious linguistic books (e.g. Hultman 2003), in four versions of Wikipedia (as an entry) as well as in blogs by more or less well-informed bloggers. Some of the specific characteristics of lagom (morphosyntactic, etymological) make it interesting when the Swedish language system is described ; others (semantic, pragmatic) become prominent when the intralinguistic perspective is broadened to intracultural or when lagom is viewed in a contrastive or an interlinguistic/intercultural framework and it turns into a lexicographic or a translation problem. In the latter kind of contexts the cultural markedness of lagom becomes relevant (e.g. the fact that its semantic content is claimed to reflect the prototypical Swedish character and the essence of the Swedish society, and that the claim is a Swedish cultural commonplace, cf. Parkvall 2009:56), and the lexicographer or the translator has to decide whether to reflect that in the target language or not, and if yes, how. This paper will discuss Croatian lexicographic and translation equivalents of lagom in the light of the information about the lexeme gathered from Swedish secondary and primary sources. Croatian translation equivalents will be established in seven published translations of Swedish fiction and in student translations of a newspaper text which activates the cultural markedness of lagom. The adequacy of the established lexicographic and translation equivalents will be analysed with regard to the transfer of the linguistic-semantic and the cultural content of the source item. The two kinds of Croatian equivalents will be compared in order to check the expectation that the translation equivalents of lagom often involve a translation shift and to see whether the translation corpus offers any new potential lexicographic equivalents or suggests a need for other kinds of lexicographic solutions.