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00723nam a22002417i 4500 |
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20120103003937.0 |
| 008 |
100326s2009 fr |||||||||| ||fre|d |
| 020 |
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|a 9782744064012
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| 040 |
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|a HR-ZaFF
|b hrv
|c HR-ZaFF
|e ppiak
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| 080 |
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|a 316.77
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| 100 |
1 |
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|a Lewi, Georges
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| 245 |
1 |
0 |
|a Mythologie des marques :
|b quand les marques font leur storytelling /
|c Georges Lewi.
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| 250 |
|
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|a 2e éd
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| 260 |
|
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|a Paris :
|b Pearson,
|c 2009.
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| 300 |
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|a viii, 310 str. ;
|c 24 cm
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| 504 |
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|a Bibliografija: str. [303]-306.
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| 504 |
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|a Kazalo
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| 653 |
|
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|a trgovačke marke
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| 653 |
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|a marke proizvoda
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| 653 |
|
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|a sociologija komunikacija
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| 653 |
|
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|a oglašavanje
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| 942 |
|
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|c KNJ
|h EC24
|i LEW M
|6 EC24_LEW_M
|
| 999 |
|
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|c 248587
|d 248586
|
