Web analytics 2.0 : the art of online accountability & science of customer centricity - Kaushik, Avinash (Indianapolis, IN : Wiley, 2010)
Includes index.
System requirements : PC running Microsoft Windows 98, 2000, NT4 (with SP4 or later), ME, XP, or Vista. Macintosh running Apple OS X or later. CD-ROM drive.
Keywords: Web usage mining; Internet users -- Statistics -- Data processing; Internet marketing; Web site development